Croft off the mark with hat-trick of wins

Croft has hit the ground running by winning three major pieces of business within weeks of its inception.

After ten years of working with some of the region’s leading agencies, Croft’s Stuart White has put his experience to good use by winning the business of Adlington based digital print specialist, Everydayprint, Hazel Grove windows manufacturer, Alexander Windows and UK Sport & Event Management (UKSEM) of Gatley. He comments: “Running my own business is completely different to working as part of an agency but the good habits formed over the last decade have already begun to bear fruit.

“Having the scope to bring my own ideas to the table has been fantastic and I’m delighted to have been appointed to work on behalf of three very different but equally impressive organisations.”

Boasting one of the most innovative on-line print propositions in the industry, Everydayprint came to Croft with a brief to help raise awareness of its offering in the relevant consumer, business and trade press. Managing director, Jason Walker, comments: “Stuart has a refreshing results focussed ethos and already, his ability to spot a story allied to his incisive and professional approach have yielded some excellent results in the right media.”

Similarly, Alexander Windows sales and marketing director, Richard Robinson, has been impressed by the Croft proposition, commenting: “After considering our brief, Croft put in a good value, no nonsense proposal, the results of which will see our reputation for excellent service enhanced around the region.”

Demonstrating an ability to adapt across a number of marketing disciplines, Croft has also been appointed by sport and event management company, UKSEM, to initially produce a suite of marketing collateral. UKSEM managing director, Christian Machowski, explains: “In the first instance, Croft took the time to learn about our business before producing two well targeted brochures aimed at two distinct audiences. Stuart will now be helping us with the development of our website and, where appropriate, our public relations.”

Looking to the future, Stuart concludes: “I am delighted that Croft has had such an exciting start to life and with more good news expected before Christmas, I’m looking forward to establishing the business further in 2007.”